Not all lash businesses market to the same clientele. Some cater to clients of a specific age range, financial demographic, or personality type. So who’s your ideal client, and how do you get them? Find out in this video, as Courtney teaches you how to conduct a SWOT analysis, locate your ideal client, and carve out a niche for yourself in the market!
Not sure how to begin building your unique client avatar? Figure out just how well you need to know your market, as Courtney profiles the ideal client for her mock business.