(Follow up to Your Ideal Client video) We’ve seen the hole in the market, created our client avatar, and now it’s time to design a business around our ideal client! Follow Courtney as she goes through the creation of a mock business, and see how easy it is to curate a strong brand when you have a unique client in mind.
Having a visual representation of your company’s style is a great way to ensure your photography, marketing material, and even your lounge’s aesthetic stay on brand! Learn how to create a brand board designed around your ideal client with colours, textiles, and an overall vibe that you can keep coming back to.
Your website is your first point of contact for a lot of clients—it’s where they find your menu, pricing, book their appointments, and learn about your business. Learn which web pages to focus on, how to increase bookings by 25%, and the number one way to make your website stand out!