Week 06 Archives - LashPRO Academy by Sugarlash PRO

Week 06

Generating Referrals

Length: 7 minutes

With the rise of social media and user-generated content, people are looking to trusted sources for recommendations. Learn how to utilize (and reward!) your current clientele with referral incentives, and nail-down collabs and sponsorships to get your business talked about by people your future clients trust!

SEO for Web

Length: 4 minutes

Where does your website currently rank on Google? And how do you get it onto page 1!? SEO is the answer, and it’s your website’s new best friend!

Paid Advertising (Social Media vs Traditional)

Length: 4 minutes

Marketing isn’t what it used to be—newspaper ads have made way for sponsored posts on Facebook, and social platforms are constantly coming up with new ways for you to further target your audience. Learn the real cost of those coveted half-page magazine spreads, and why traditional ads might not be right for your business.

Social Media – Pinterest | 01

Length: 51 minutes

In this Video Social media for your business goes way beyond Instagram! Are you utilizing one of the most global platforms out there to get your business recognized? Learn how to establish your brand voice, brand values, and overall brand aesthetic through curated boards, and connect with your ideal client on more levels than just great lashes!

Social Media – Pinterest | 02

Length: 4 minutes

In this Video Pinterest is everyone’s fave virtual vision board, but it’s also a fantastic marketing tool! Breanna shows you the latest app updates to help you hook potential clients with gorgeous images.

Plann Tutorial

Length: 7 minutes

In this Video We've got everything you need to visually PLAN, CREATE, and schedule all your IG posts, Bre will tell you all how!

Top Three Photo Editing Apps For Lash Artists

Length: 30 minutes

You know all the right hashtags, but do your social media images pop? Eric, our in-house designer, explains the best photo-editing apps and how to give your pics that influencer vibe. In this Video You know all the right hashtags, but do your social media images pop? Eric, our in-house designer, explains the best photo-editing apps and how to give your pics that influencer vibe.

Websites

Length: 12 minutes

In this Video Your website is your first point of contact for a lot of clients—it’s where they find your menu, pricing, book their appointments, and learn about your business. Learn which web pages to focus on, how to increase bookings by 25%, and the number one way to make your website stand out!

SEO for Web

Length: 3 minutes

In this Video Where does your website currently rank on Google? And how do you get it onto page 1!? SEO is the answer, and it’s your website’s new best friend!

Mock Business

Length: 8 minutes

In this Video (Follow up to Your Ideal Client) We’ve seen the hole in the market, created our client avatar, and now it’s time to design a business around our ideal client! Follow Courtney as she goes through the creation of a mock business, and see how easy it is to curate a strong brand when you have a unique client in mind.

Setting up Your Online Booking System

Length: 7 minutes

In this Video Using a paper calendar is a thing of the past! When it comes to booking your clients, no matter if you're a big, small or solo lash company, an online booking system is a must! - LashPRO Educator Crystal Harvey provides you with a tutorial. 

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