Week 06 Archives - LashPRO Academy by Sugarlash PRO

Week 06

Generating Referrals

Length: 7 minutes

With the rise of social media and user-generated content, people are looking to trusted sources for recommendations. Learn how to utilize (and reward!) your current clientele with referral incentives, and nail-down collabs and sponsorships to get your business talked about by people your future clients trust!

SEO for Web

Length: 4 minutes

Where does your website currently rank on Google? And how do you get it onto page 1!? SEO is the answer, and it’s your website’s new best friend!

Paid Advertising (Social Media vs Traditional)

Length: 4 minutes

Marketing isn’t what it used to be—newspaper ads have made way for sponsored posts on Facebook, and social platforms are constantly coming up with new ways for you to further target your audience. Learn the real cost of those coveted half-page magazine spreads, and why traditional ads might not be right for your business.

Websites

Length: 12 minutes

In this Video Your website is your first point of contact for a lot of clients—it’s where they find your menu, pricing, book their appointments, and learn about your business. Learn which web pages to focus on, how to increase bookings by 25%, and the number one way to make your website stand out!

SEO for Web

Length: 3 minutes

In this Video Where does your website currently rank on Google? And how do you get it onto page 1!? SEO is the answer, and it’s your website’s new best friend!

Mock Business

Length: 8 minutes

In this Video (Follow up to Your Ideal Client) We’ve seen the hole in the market, created our client avatar, and now it’s time to design a business around our ideal client! Follow Courtney as she goes through the creation of a mock business, and see how easy it is to curate a strong brand when you have a unique client in mind.

Setting up Your Online Booking System

Length: 7 minutes

In this Video Using a paper calendar is a thing of the past! When it comes to booking your clients, no matter if you're a big, small or solo lash company, an online booking system is a must! - LashPRO Educator Crystal Harvey provides you with a tutorial. 

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